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Download e-book for iPad: The Development of the International Book Trade, 1870–1895: by A. Rukavina

By A. Rukavina

ISBN-10: 0230295037

ISBN-13: 9780230295032

ISBN-10: 1349324957

ISBN-13: 9781349324958

A world exchange emerged among 1870-1895 that integrated the circulate of books between international locations around the globe. A background of the social community and choose brokers who bought and disbursed books in another country, this research demonstrates brokers more and more considered the realm as a negotiable, attached procedure and books as transnational commodities.

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56 Moreover, when he mentioned to his father on 10 May 1877 that he planned a visit, he added that he would also make a business trip to the United States and Canada on his way back to London. In the letter he asked his father ‘do these things startle you. I hope not. ’57 While distance was a greater barrier to travel and business than it is today, the advances in the late nineteenth century in transportation and communications were as revolutionary as email is to this era. Petherick’s attitude towards the distances between home and London undergo a 180-degree shift, as he thinks nothing of travelling to Melbourne then to North America before returning to London.

Letters from British publishers in particular illustrate Petherick’s success in encouraging agents to take advantage of improving technology and make use of Robertson’s London office to distribute their publications overseas. 59 His letters reveal British publishers’ growing awareness of the importance of selling their publications in the Australian colonies, as well as other colonial and foreign markets, to their bottom line. Also, his letters indicate that colonial firms, such as Robertson and Company, were not in an unfavourable or unequal position in comparison to their British counterparts.

The Australian Library included British author Caroline Leakey’s The Broad Arrow, which was edited for the series with an Australian readership in mind. 56 Consequently, the novel, first published by Bentley in 1859 as a religious novel for a British public, became in 1888 a tragic national romance for Australian readers. In general, book serialization is a type of rhizome where deterritorialization and reterritorialization take place, as books are reshaped and grouped with other books into series, like the Australian Library, and can develop new readings and audiences.

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The Development of the International Book Trade, 1870–1895: Tangled Networks by A. Rukavina


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